Aiming for position zero on Google’s SERP and generating leads cannot be improvised. Producing editorial content according to SEO rules and building a semantic cocoon takes time. But you want to acquire new customers quickly?
Deploying an inbound-oriented marketing strategy on a ROI-driven channel will be much more effective. A paid search campaign optimizes your site’s ranking very quickly. The two main ad networks for achieving this are Google Ads (formerly Google AdWords) and Facebook Ads. All that’s left is to master a few subtleties so you can spend your budget effectively.
Launching an “adwords” campaign — how do you do it?
Start by familiarizing yourself with the Google Ads and Facebook for Business platforms. Easy to access, they guide you step by step through building your campaign.
How to use Google Ads?
After opening an account, simply follow the suggested steps:
- Choose an objective: drive visits to your site, receive more calls, or attract customers to your physical store.
- Target your catchment area: all of France, beyond its borders, or local targeting around your business.
- Select the products and services you want to promote and write the ads that go with them.
- Set your budget according to your goals: traffic, lead acquisition, audience, and brand awareness.
How to use Facebook for Business?
Facebook provides several tools (Ads Manager, Business Manager). The process is similar to Google Ads, with a few nuances:
- Define your audience precisely: age, geographic location, interests… in other words, sketch out the personas of your targets.
- Choose the delivery platforms: Facebook, Instagram, Messenger, Audience Network.
- Set your budget using a bidding system: the relevance of your ads directly influences the cost of the campaign.
- Choose your media formats: photo, video, slideshow, or a Messenger ad.
Want to delegate the creation and management of your campaigns? Contact us — we’ll take care of it.